Keurig K-Cup Brewers
A year ago it was a tough call as to which of the one cup coffee formats would come out on top.
Now the picture is a little clearer. Keurig’s K-Cup coffee makers are flying off the shelves.
This isn’t just a story of success for Keurig. The coffee pod format took a big blow in April when the Senseo line-up of brewers was withdrawn due to some safety concerns. I wrote about this in an earlier post.
Senseo was leading the charge for the coffee pod format and plenty of other manufacturers were happily creating their own pod brewers. And a ton of roasters were offering their coffees in the pod format. With Senseo out on the sidelines, at least for now, a lot of the momentum for coffee pod brewers has been lost.
So how about the other proprietary one cup coffee formats, like the Tassimo with its T-Discs, the Nespresso with its coffee Capsules, and others?
These formats and brewers are fine, but they lose out to the Keurig brewers in some important ways.
First, they don’t offer as broad a range of different coffees.
Second, they don’t have an equivalent of Keurig’s My K-Cup, which allows you to use your own, loose coffee with the Keurig brewers.
Third, the brewers, and the T-Discs and capsules cost more.
Fourth, the Keurig brewers are better built. They are totally solid compared to the flimsy feel of the Tassimo brewers in particular. (That said, the Nespresso brewers are very nicely made, but you have to pay a lot more for them.)
Keurig has achieved excellent penetration with some outstanding brewers and coffees. Even when Senseo comes back, it may be too late for the coffee pod format to catch up.
Keurig brewer reviews:
